"Are You Ready?" It was such an honor for niecyisms and nestlings to mark the occasion of America's PrepareAthon on the National Day of Action, September 30th with Duracell, The Weather Channel and Ready.gov at the Duracell Power Forward Fleet Launch. The Ready Campaign focuses in four essential building blocks of preparedness- Be Informed, Make a Plan, Build a Kit and Get Involved. According to market research and sales trends, there is clear indication that in times of need during national disaster, people choose and trust Duracell.The Duracell Power Forward initiative, which is notably and respectfully recognized for donating free Duracell batteries, WIFI and mobile charging to those people that have been affected by natural disasters since 2011, expanded its fleet and joined forces with The Weather Channel and Ready.gov to become best equipped to reach more people, more quickly during devastating storms. The entire five vehicle fleet assemble to celebrate the addition of new vehicles and hubs in New Orleans, San Francisco, and St. Louis, the Power Forward Fleet’s goal is to be capable of reaching any storm site in the continental U.S. within 24 hours of incidence.