Featured Editorial

Child Safety and Savings with the Great Trade-In Event and Toys "R" Us

Toys"R"Us has announced its 10th "Great Trade-In" event, is underway as a means for parents to rid their homes of potentially unsafe, older or possibly recalled cribs, high chairs,car seats, strollers and other select infant and childcare  items, in exchange for a discount coupon for savings on a brand new item.
Since 2009, the company's Great Trade-In event has resulted in the trade-in of more than 1.1 million pieces of baby equipment from everyday use. Now is the time to take part in the Great Trade-In Event beginning Friday, January 23 and continuing through Saturday, February 21 at Babies"R"Us and Toys"R"Us stores across the country.

With increased safety standards being implemented in recent years, a large number of older products can be found to be non-compliant in accordance with today's more demanding requirements. Since the inception of The Great Trade-In, child care products traded in as part of this national safety program have been missing parts, damaged, or very old and outdated. The Great Trade-In at Toys"R"Us is an effective means to raise awareness among parents and caregivers about ways to be proactive in regards to children's safety.

During the Great Trade-In event, stores will accept any used cribs, car seats, bassinets, strollers, high chairs, infant swings, bouncers, travel systems, walkers, entertainers and play yards, in exchange for 25% savings on the purchase of a new baby item, in any of these product categories. 
Customers may exchange any number of used items, from any manufacturer, in the specified product categories. There is no limit to the number of items a customer can trade in*. In addition, consumers who do not have items to trade in will receive 15% off a new gear or furniture item with an in-store only coupon available on Babiesrus.com/GreatTradeIn**. Child care centers or other organizations that wish to exchange items in bulk are encouraged to contact their local Babies"R"Us or Toys"R"Us store prior to returning their used items to ensure adequate availability of new merchandise.

"The Great Trade-In was conceived to bring attention to the dangers associated with potentially unsafe used items in circulation, and we're proud this program has to-date helped remove more than 1 million items from the marketplace," said Hank Mullany, President, Toys"R"Us, U.S. "One of our most important responsibilities as a company is to help parents keep kids safe, and we look forward to once again hosting this popular event in our stores to encourage families to turn in old products in exchange for new ones in-line with today's safety standards."

Additional Safety Resources for Parents and Caregivers

In addition to the Great Trade-In event, Toys"R"Us offers the following resources to help parents and caregivers keep their children safe:

-Toysrus.com/Safety, the company's dedicated Safety website, features information on the company's industry-leading safety standards for products sold through its stores and websites, seasonal tips for preventing accidental injury and product recall information can be received via email.

-Current recall information is posted on easily visible Safety boards at each store location.
-Tools and resources for parents to keep track of the products in use in their homes with a Product Record List and Eight Steps to Keep Kids Safe checklist is available online at Toysrus.com/Safety and in-stores upon request. 

For more information on the Great Trade-In event, customers can visit Babiesrus.com/GreatTradeIn and follow #BRUGreatTradeIn.

*One coupon per trade in. Cannot be combined with any other "R"Us offer for same item or on prior purchase. VisitBabiesrus.com/GreatTradeIn for complete details.
**Trade in offer and 15% coupon offer available in-store only. Must be regular priced item. Some trade in and 15% coupon exclusions apply