most polar bears could disappear by the year 2100 due to lack of sea ice." Not cool. MINI USA and ICECREAM, a spin-off of Pharrell Williams and Nigo’s iconic brand, Billionaire Boys Club (BBC), teamed up to celebrate the launch of the new MINI Electric in Nanuq White. This collaboration brings forth an exclusive earth-conscious capsule collection where MINI USA + BBC ICECREAM equals one hundred percent of the proceeds at checkout will be donated to Polar Bears International.
Thank you to the promotional team for MINI USA and ICECREAM for the courtesy of providing gratuitous product for editorial purposes. This content may contain affiliate links.
MINI USA + BBC ICECREAM = 100 Percent Proceeds to Polar Bears International
Merging for a powerhouse partnership, one hundred percent of the proceeds at checkout will be donated to Polar Bears International and their education and outreach efforts toward saving the polar bears and the arctic region. Polar Bears International is highly regarded for their activism raising awareness to urgent threats to the Arctic's future and our global climate.
Partnering for a shared polar bear advocacy initiative, MINI USA collaborated with Polar Bears International previously in recognition of Arctic Sea Ice Day, encouraging American audiences to consider eco-adopting a polar bear via donations to Polar Bears International.
The MINI SE Electric now features exclusive the Nanuq White color, inspired by MINI brand’s polar bear mascot, Nanuq, and selected by customers feedback from ongoing campaigns in support of Polar Bears International.
“MINI is always looking to find impactful and unconventional ways to affect positive change in the world, especially when it comes to sustainability,” said Rah Mahtani, head of brand communications at MINI USA. “It is why we are pleased to partner with ICECREAM and NTWRK to amplify the environmental advocacy of Polar Bears International in a fun and exclusive way.”
Trendy brand ICECREAM a sub-label of Pharrell Williams and Nigo’s streetwear brand Billionaire Boys Club, is dedicated to global giving backs in alignment with relevant causes. Raising awareness to the plight of polar bears is evident through their thematic collection designed to start conversations and actions toward supporting the collapsing arctic in the face of climate change.
"From day one, BBC ICECREAM has been focused on inspiring others in positive ways. This partnership is no different, we are very excited to be able to share this vision of a sustainable future and use our collective platform to further drive this message, together with MINI USA & NTWRK,” says BBC ICECREAM Creative Director, Joseph Au.
The special edition MINI x ICECREAM Save the Polar Bears Collection, retailing for $150, reflective of the 150 billion tons of ice Antarctica is losing per year features-
- Stylish Hoodie with a throwback design from the Arctic Sea Ice Day campaign displaying a polar bear riding off in a MINI Electric.
- Graphic Tee featuring a running polar bear playing off of the legendary ICECREAM Running Dog design with a paw print on the back, representing positive steps towards saving polar bears.
- Vibrant keychain featuring a polar bear reaching for the whipped cream and cherry dolloped on top of his head.
The MINI x ICECREAM Capsule Collection will be available for purchase during a NTWRK live episode featuring exclusive footage of the Creative Director of BBC ICECREAM and the new MINI Electric on December 15th, 4PM ET / 1PM PT.
“Our team is honored to spearhead this partnership with MINI USA and ICECREAM. We are driven by bringing brands together, but we’re also driven by brands charting ways they can give to charitable initiatives. In this case, it’s ensuring a future for polar bears with the help of Polar Bears International, who's doing just that," NTWRK CEO Aaron Levant says.
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